Analytics Mates
Analytics Mates is the company behind The Helm, an AI-powered analytics platform designed to help teams reason about their Google Analytics
On Analytics Mates
Analytics Mates fixes broken Google Analytics 4 setups and turns raw data into clear, actionable insights. The company provides GA4 audits, custom dashboards, and ongoing optimization for marketing teams, plus The Helm, an AI agent that sits on top of GA4 to answer business questions in plain language. Services include GA4 consulting, implementation, and Looker Studio reporting, with a focus on aligning tracking with real KPIs so teams stop guessing and start optimizing.
Analytics Mates is a pragmatic lifeline for teams drowning in GA4’s default mess. If your dashboards are cluttered, your data is suspect, and your team spends more time debugging than deciding, this is the shop to call. The Helm’s AI layer is a clever shortcut for non-technical users, but the real value comes from their hands-on GA4 consulting—especially if you need clean, goal-aligned tracking fast. The lack of transparent pricing is the main friction point; budget-conscious teams should start with the free audit and Helm to see if the approach clicks before committing to custom work.
Key features
- GA4 audit and remediation
- Custom GA4 event and conversion setup
- Looker Studio reporting dashboards
- The Helm AI agent for conversational analytics
- Multi-attribution modeling (First Touch, Last Touch, etc.)
- Weekly automated insights and recommendations
- Free GA4 templates and dashboard examples
Pros and cons
- Specializes in fixing broken GA4 setups and aligning tracking with real business KPIs
- The Helm AI agent makes GA4 data conversational and goal-focused
- Offers both one-time audits and ongoing optimization with clear deliverables
- Strong portfolio of enterprise and SMB clients across verticals
- Provides free GA4 templates and Looker Studio dashboards
- Pricing for consulting is custom and not transparent on the site; requires contacting sales
- The Helm AI agent has a usage cap (100k events/month) that may not suit high-volume sites
- No self-serve monthly plans beyond the free Helm tier; most value is in paid consulting
Pricing
- Identify broken tracking and missing data
- GA4 configuration review
- Basic report of issues and recommendations
- AI-powered conversational analytics
- Goal-aligned dashboards
- Weekly automated insights
- Multi-attribution support (First Touch, Last Touch, etc.)
- Full GA4 audit and remediation
- Custom event and conversion setup
- Looker Studio dashboards
- Ongoing optimization and best-practice updates
- Unlimited revisions during engagement
Best for
Integrations & platforms
Google Analytics 4 (GA4) · Google Tag Manager (GTM) · Google Looker Studio · Chrome browser extension: DataLayer Inspector
Frequently asked questions
Do I need a Google Analytics 4 property to use The Helm?
Yes. The Helm connects to an existing GA4 property; it does not create one for you.
Can I use The Helm for Universal Analytics data?
No. The Helm only works with Google Analytics 4 properties.
Is there a limit to how many GA4 properties I can connect with The Helm?
The Helm is designed to connect one GA4 property per account under the free plan.
What kind of support do you offer for GA4 setup and optimization?
The team provides full-service GA4 consulting, including audit, implementation, and ongoing optimization with weekly reports and actionable recommendations.
Do you offer refunds if the audit doesn’t find issues?
The free GA4 audit is provided as-is and does not include a refund policy; paid consulting engagements have custom terms outlined in the contract.
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