Cometly
Marketing attribution and analytics for SaaS companies. Use AI to chat with your ads data.
On Cometly
Cometly is a marketing attribution platform built for B2B SaaS teams who need to tie ad spend to closed-won revenue. It stitches together Stripe, CRM, and ad-platform data so you can see which campaigns, audiences, and creatives drive real ARR—not just leads. The platform combines cookieless pixel tracking, server-side events, multi-touch attribution, and an AI agent that answers questions in plain English. Data syncs two-way into HubSpot, Salesforce, Snowflake, and ad platforms like Meta and Google Ads, letting you optimize spend and feed LLMs with accurate revenue signals.
Cometly is the cleanest, revenue-aware attribution tool for B2B SaaS teams tired of arguing over last-click leads. It doesn’t just report pipeline; it ties every dollar of ad spend to closed-won ARR and feeds that signal back to Meta and Google Ads so algorithms can optimize for real customers. The catch: it’s built for Stripe-first stacks, so if you’re on a different payments stack or need mobile app tracking, you’ll hit limits fast. If your stack matches theirs, it’s a no-brainer upgrade over CRM-native attribution.
Key features
- Comet Pixel (cookieless, cross-device tracking)
- Server-side tracking that survives ad blockers
- Multi-touch attribution tied to Stripe revenue
- Agent: natural-language analytics over your data
- AI Ads Manager and Audiences for spend optimization
- Two-way sync with HubSpot, Salesforce, and Snowflake
- Conversion API with up to 9.3/10 match quality on Meta
- Custom dashboards and account-level journeys
- Native Stripe revenue attribution
- MCP server for LLM access to live attribution data
Pros and cons
- Ties ad spend directly to closed-won ARR via Stripe and CRM sync
- Cookieless pixel and server-side tracking survive ad blockers and OAuth limits
- Agent answers attribution questions in plain English without SQL
- Two-way sync with HubSpot, Salesforce, and Snowflake for downstream workflows
- Conversion API match quality up to 9.3/10 on Meta Ads
- Built-in audiences and AI Ads Manager to rebalance spend toward high-LTV cohorts
- Pricing jumps quickly at higher tiers; mid-market teams may outgrow Growth quickly
- Native integrations skew toward B2B SaaS stacks (e.g., Stripe, HubSpot); less plug-and-play for ecommerce or DTC brands
- Requires some setup to map custom events and revenue stages accurately
- Match quality varies by ad platform; Meta is strongest, TikTok and others lag
Pricing
- Comet Pixel and server-side tracking
- Basic multi-touch attribution
- Stripe revenue tracking
- HubSpot and Meta integrations
- Agent for simple queries
- Everything in Free
- Customizable dashboards
- CRM & Warehouse Sync (HubSpot, Salesforce, Snowflake)
- Conversion API access
- Account journeys
- Everything in Growth
- AI Ads Manager
- Audiences sync to ad platforms
- Agent for complex queries
- Priority support
- Everything in Pro
- Dedicated customer success manager
- Custom SLA and onboarding
- Advanced security and compliance
- Unlimited integrations and custom events
Best for
Integrations & platforms
Stripe · HubSpot · Salesforce · Snowflake · Meta Ads · Google Ads · LinkedIn Ads · Microsoft Ads · TikTok Ads · Paddle · Chargebee · Close · Pipedrive · HighLevel · Attio · Calendly · Webflow · Monday · Slack · Zapier · Make · Claude · ChatGPT · Webhooks
Frequently asked questions
Does Cometly work with non-Stripe payment processors?
Cometly’s core revenue attribution is built around Stripe. Non-Stripe customers can still use Cometly for lead-to-pipeline attribution and ad optimization, but closed-won revenue tracking will be limited without Stripe’s webhook events.
Can I use Cometly if I don’t run ads on Meta or Google?
Yes. Cometly can still track and attribute revenue from other traffic sources and sync that data into your CRM or warehouse. However, the Conversion API and match-quality benefits are strongest on Meta and Google Ads.
How long does it take to set up Cometly?
Most teams can install the Comet Pixel and connect Stripe in under 30 minutes. Mapping custom events and configuring CRM syncs typically takes a few hours. The Agent can start answering questions once data is flowing.
Does Cometly support server-side tracking for iOS or Android apps?
The documentation highlights server-side tracking for web and server events. Mobile app tracking is not explicitly listed as a supported platform on the site.
Can I export raw event data from Cometly?
Yes. Cometly supports syncing raw events and daily roll-ups into Snowflake and other warehouses via its CRM & Warehouse Sync feature.
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