On Simple Analytics
Simple Analytics is a privacy-first web analytics tool that captures 100% of website traffic—including the 20–60% most tools miss due to consent banners and ad-blockers—without using cookies or personal data. It runs on EU servers, is GDPR compliant out of the box, and is SOC 2 compliant. The service offers a simple dashboard, event tracking, goals and funnels, email reports, and embeddable charts, plus extras like an iOS/macOS app, browser extension, and AI assistant. Teams can use it alongside Google Analytics to get a complete picture of their traffic.
Simple Analytics is the best choice if you need privacy-first analytics that actually shows you all your traffic—including the slice most tools miss due to consent banners. It’s not a drop-in replacement for GA4’s depth, but it’s simpler, cleaner, and keeps you compliant without the usual headaches. If you’re in the EU or care about privacy, it’s a no-brainer.
Key features
- 100% traffic capture without consent or cookies
- Simple one-page dashboard with real-time stats
- Event tracking and automated events script
- Goals and multi-step funnels
- Email reports (weekly/monthly)
- Embeddable live charts on your site
- iOS & macOS app for on-the-go analytics
- Browser extension to block your own visits
- AI assistant for analytics insights
- EU-hosted with data residency in the Netherlands
- SOC 2 compliance (coming soon)
- Google Analytics import tool
- Raw data export to CSV, APIs, or BI tools
- Custom views and filtered dashboards
Pros and cons
- Captures 100% of traffic, including the 20–60% others miss due to consent banners and ad-blockers
- No cookies, no consent banners, no personal data—privacy-by-design and GDPR compliant out of the box
- EU-hosted with SOC 2 compliance coming soon; data never leaves the Netherlands/EU
- Simple one-page dashboard, no configuration required
- Works alongside Google Analytics to fill the consent gap
- Free forever plan available with fair-use limits
- 14-day free trial with no credit card required
- Limited historical data on the free plan (30 days only)
- No advanced segmentation or deep user-level insights compared to enterprise tools
- Event tracking and integrations are simpler than GA4; not a full replacement for GA4’s depth
- Free plan has fair-use limits; heavy traffic may require a paid plan
- No native mobile app for Android
Pricing
- 1 user
- 5 websites
- 1 month history
- Unlimited pageviews
- Basic dashboard
- Browser extension
- iOS & macOS app
- All free features
- 1 extra user (+$20/mo per additional user)
- 30-day history
- Custom views
- Email reports
- Embed charts
- AI assistant
- Annotations
- Robot blocking
- Hide referral spam
- All Starter features
- Unlimited pageviews
- 6-month history
- Single Sign-On
- Role-based access
- Enterprise SLA
- SOC 2 compliance
- Contract reviews
- Priority support
- Data proxy
- Manual invoicing
- Raw data access
- Team reporting
- Looker Studio integration
Best for
Integrations & platforms
Google Analytics (import historical data) · Looker Studio · API (raw data export) · Browser extension (Chrome, Firefox) · iOS & macOS app
Frequently asked questions
What metrics does Simple Analytics collect?
Simple Analytics does not collect personal data. It does not use cookies or store anything in the browser, and it does not track users across sessions or devices. A detailed list of what it collects is available in the documentation.
How does the free plan work?
The free plan is free forever. It includes 1 user, 5 websites, 1 month of history, and unlimited pageviews under fair-use limits. After a 14-day trial of any plan, you can downgrade to the free plan to continue using Simple Analytics without paying.
Is Simple Analytics GDPR-compliant?
Yes. Simple Analytics is 100% GDPR compliant by design because it only processes non-personal data. It also meets requirements of ePrivacy Directive, UK GDPR, and PECT.
Can I cancel anytime?
Yes. You can cancel your subscription at any time and will retain access to your account and data until the end of the paid period.
What happens when traffic grows?
Your monthly fee adjusts automatically based on your usage. If traffic increases over the past three months, you pay a little more next month; if it decreases, you pay a little less.
How do yearly plans work?
When you choose yearly billing, you estimate your traffic after your trial. If you go over your limit, you receive an email with one week to increase it; otherwise, we do it for you. After the year, data points reset to zero.
What payment methods do you accept?
We accept Credit Card, Debit Card, Bitcoin (+10%), Apple Pay, Google Pay, and bank transfers for bills over $500 (with a 10% fee). You can pay in Euros, US Dollars, or British Pounds.
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