SOVEREIGN LEADS LIMITED
Provides lead generation services for trades and construction companies
On SOVEREIGN LEADS LIMITED
The Lead Guy is a lead-generation service for trades and construction businesses in New Zealand. Mike Veail, a digital marketer with five years of hands-on experience in the trades, runs the service. Clients receive 20–100 exclusive leads per month, delivered through targeted landing pages and Google Ads. The program is sold as a monthly retainer with a trial option. Testimonials cite quick results, including a roofer landing an $18,000 job within a week of starting.
If you’re a tradie in New Zealand tired of inconsistent work, this is a no-BS lead service built by someone who’s been in the trenches. The trial and exclusive-lead promise are real differentiators. Just don’t expect miracles if you can’t answer the phone or close the job.
Key features
- Exclusive leads 20–100 per month
- Custom landing pages per trade/location
- Google Ads management
- Instant lead notifications
- Performance-based strategy
Pros and cons
- Generates real, exclusive leads for trades and construction businesses
- Founder has boots-on-the-ground trades experience
- Trial option lets you test before committing
- Focus on high-intent keywords and targeted landing pages
- Clients report quick wins, including large-value jobs
- No public pricing; requires a call to get a quote
- Limited to New Zealand market
- Monthly retainer model may not suit one-off campaigns
- Success depends on your ability to convert incoming calls
Pricing
- Guaranteed exclusive leads every month
- Custom landing pages for each trade and location
- Google Ads management and optimization
- Instant lead notifications
- Ongoing performance reviews and strategy adjustments
Best for
Integrations & platforms
Frequently asked questions
Who is this service for?
Trades and construction businesses in New Zealand, especially concreters, roofers, builders, and earthworks contractors looking for consistent, high-quality leads.
How many leads will I get per month?
The Lead Accelerator Program delivers 20–100 exclusive leads per month, depending on your trade, location, and budget.
Can I try before I commit?
Yes. The service offers a trial of your first 4–8 leads before you subscribe to the monthly program.
Do you work outside New Zealand?
No. The service is focused on the New Zealand market.
What happens if the leads don’t convert?
The program is results-first. If leads don’t convert, the strategy is reviewed and adjusted. The service does not guarantee closed deals, only delivered leads.
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